Pitru Paksha Shraddh Moksha Teertha Mathura 101 kg Gud-Hara Chara Gau Mata Seva
When the gates of Pitru Loka open - serve Gau Mata at Moksha Teertha Mathura and give your ancestors the one support they need most: a safe crossing of the Vaitarni. For fifteen sacred days, your ancestors come close to the world of the living, waiting with quiet hope for the thread of love and devotion that connects the worlds. But before they can reach you, they must cross the Vaitarni - the terrifying cosmic river of death described in the Garuda Purana. And the Garuda Purana reveals the only way across: the tail of a cow.
Why Gau Seva? Because the Garuda Purana places it first among the Eleven Great Daans for the welfare of departed souls.
The Garuda Purana prescribes the Ekadasha Mahadan - 11 supreme sevas for the liberation of the departed. Among them, Gau Seva stands first and highest. Gau Mata extends her tail as a bridge of grace across the Vaitarni - and the ancestor who has been honoured through Gau Seva holds on and reaches the other shore - to peace and liberation.
Gau Mata holds 33 crore deities - one act of seva pleases them all.
The scriptures declare that all 33 crore deities reside within Gau Mata - the four Vedas in her four hooves, the Earth in her belly, the Sun and Moon upon her back, the Himalayas in her horns. When you offer Gud-Hara-Chara to Gau Mata, you simultaneously serve every divine force in all of creation. During Pitru Paksha, this means 33 crore divine powers are invoked for your ancestors at once. No other single act achieves this.
Perform Gau Mata Seva at Mathura - from home - through Sri Mandir.
Travelling to Mathura during Pitru Paksha and offering 101 kg of Gud-Hara-Chara at a gaushala is not possible for every family. But through Sri Mandir, you can - from wherever you are in the world - have the certified Gaushala of Mathura receive this offering in your name and gotra, with a personal sankalpa and complete traditional vidhi-vidhaan. Video proof of the seva will be delivered to your phone within 24–48 hours.
Every booking you make is not just your personal seva - your participation helps us bring this sacred act of collective merit to more families and more departed souls. This is not one person's offering. This is a shared act of devotion - and every contribution makes it larger, more powerful and more far-reaching.
We are a for-profit technology company that offers services to facilitate the collection and distribution of voluntary donations to temples and / or registered charitable organizations (NGOs, Section 8 Companies, and Trusts). We charge a small service/processing fee (if applicable), and all transactions are fully transparent. Our role is limited to enabling secure and transparent transactions between donors and recipient organizations.
We do not represent ourselves as a charitable trust, religious endowment, or not-for-profit organization unless otherwise specified and registered under applicable laws. Tax exemptions under Section 80G of the Income Tax Act, 1961 are only applicable where the recipient NGO holds a valid 80G certificate and has issued a receipt to that effect. We do not guarantee any tax benefit unless explicitly mentioned. By using our platform, you acknowledge that your contribution is voluntary, and you are solely responsible for confirming the legal, tax, and financial implications of your donation.
Mahaseva is a very virtuous and fruitful donation, which has been mentioned repeatedly in the Vedas and Puranas. When a person performs the highest acts like food, clothing and grains with devotion and selflessness, it is called Mahaseva. This donation not only destroys the sins of the donor, but also satisfies the ancestors, gods and sages and liberates him from the bondage of karma of many births!
The Garuda Purana clearly states that ancestors reside in Pitru Loka in a “vayu-rupa” (air-like form) and return to their descendants during Pitru Paksha. The ancestors are said to reside in Chandraloka, and during Pitru Paksha, the distance between Earth and the Moon is at its shortest, both scientifically and spiritually. On Purnima, when the Moon is full, the ancestors are believed to be at their most active and receptive. This is the science of Shradh - when a descendant remembers their ancestors with a Sankalp in their name, the invitation is believed to reach that soul.
Every human being is born with five debts, among which Pitru Rin is considered the greatest. If it is not fulfilled through Shraddha and Tarpan during Pitru Paksha, it gradually takes the form of “Pitru Dosha.” To a greater or lesser extent, everyone carries some form of Pitru Rin in their life. However, in families that regularly perform Pitru rituals, this Dosha is believed to remain inactive. In families that have not performed Shraddha for several generations, this Dosha is believed to become more prominent.
After booking, you will receive updates via WhatsApp. Additionally, you can check the complete details of your service in the "Chadhava Bookings" section of the Sri Mandir App.
Yes, absolutely. It is a major misconception that only men can perform Shraddha. The Ramayana provides an example: when Rama and Lakshmana went to collect the required materials, Mata Sita performed Pind Daan for King Dasharatha alone on the banks of the Phalgu River. This Shraddha was so powerful that Rama’s Sankalp letter became a witness. The verse “Ye ke chasmatkule jata aputta gotravighrahah” clearly indicates that even in the absence of a son, a daughter or any descendant can perform Shraddha.
Yes! Shraddha is not performed only for deceased parents — it can also be performed for grandparents, maternal grandparents, great-grandparents, and any departed ancestor of the family. Even if all three generations are alive, their ancestors (such as great-grandparents) may still be awaiting Shraddha. The Sankalp during Pitru Paksha is always made for “all the ancestors of the lineage.”
Pitru rituals, Tarpan, and Shraddha can be performed throughout the year, but their spiritual significance during Pitru Paksha is believed to be thousands of times greater. The reason is that during this fortnight, ancestors are believed to come closer to Earth, allowing offerings to reach them more directly and immediately. Just as there is a difference between making a phone call and speaking to someone face-to-face, Shraddha during Pitru Paksha is like speaking to them face-to-face. The Markandeya Purana states that Tarpan performed during Pitru Paksha keeps the ancestors satisfied throughout the year.
Yes, the scriptures give clear permission for this. The list of people for whom Shraddha may be performed at Gokarna includes a teacher, disciple, friend, father-in-law, brother-in-law, maternal uncle, brother, and sister. “Atmiya Jana” — those who were dear to you and whose passing brought you grief — may also be honoured through Shraddha. During Pitru Paksha, take a special Sankalp in their name and perform the rituals for the peace of their soul. There is no limit to love, and Shraddha is considered its highest expression.
If you face any issues with your Service, you can contact our Sri Mandir customer service team at 📞918296947757, who are always ready to assist you.