Pitru Paksha Shraddh Moksha Teertha Mathura 101 kg Gud-Hara Chara Gau Mata Seva
When the gates of Pitru Loka open - serve Gau Mata at Moksha Teertha Mathura and give your ancestors the one support they need most: a safe crossing of the Vaitarni. For fifteen sacred days, your ancestors come close to the world of the living, waiting with quiet hope for the thread of love and devotion that connects the worlds. But before they can reach you, they must cross the Vaitarni - the terrifying cosmic river of death described in the Garuda Purana. And the Garuda Purana reveals the only way across: the tail of a cow.
Why Gau Seva? Because the Garuda Purana places it first among the Eleven Great Daans for the welfare of departed souls.
The Garuda Purana prescribes the Ekadasha Mahadan - 11 supreme sevas for the liberation of the departed. Among them, Gau Seva stands first and highest. Gau Mata extends her tail as a bridge of grace across the Vaitarni - and the ancestor who has been honoured through Gau Seva holds on and reaches the other shore - to peace and liberation.
Gau Mata holds 33 crore deities - one act of seva pleases them all.
The scriptures declare that all 33 crore deities reside within Gau Mata - the four Vedas in her four hooves, the Earth in her belly, the Sun and Moon upon her back, the Himalayas in her horns. When you offer Gud-Hara-Chara to Gau Mata, you simultaneously serve every divine force in all of creation. During Pitru Paksha, this means 33 crore divine powers are invoked for your ancestors at once. No other single act achieves this.
Perform Gau Mata Seva at Mathura - from home - through Sri Mandir.
Travelling to Mathura during Pitru Paksha and offering 101 kg of Gud-Hara-Chara at a gaushala is not possible for every family. But through Sri Mandir, you can - from wherever you are in the world - have the certified Gaushala of Mathura receive this offering in your name and gotra, with a personal sankalpa and complete traditional vidhi-vidhaan. Video proof of the seva will be delivered to your phone within 24–48 hours.
Every booking you make is not just your personal seva - your participation helps us bring this sacred act of collective merit to more families and more departed souls. This is not one person's offering. This is a shared act of devotion - and every contribution makes it larger, more powerful and more far-reaching.
We are a for-profit technology company that offers services to facilitate the collection and distribution of voluntary donations to temples and / or registered charitable organizations (NGOs, Section 8 Companies, and Trusts). We charge a small service/processing fee (if applicable), and all transactions are fully transparent. Our role is limited to enabling secure and transparent transactions between donors and recipient organizations.
We do not represent ourselves as a charitable trust, religious endowment, or not-for-profit organization unless otherwise specified and registered under applicable laws. Tax exemptions under Section 80G of the Income Tax Act, 1961 are only applicable where the recipient NGO holds a valid 80G certificate and has issued a receipt to that effect. We do not guarantee any tax benefit unless explicitly mentioned. By using our platform, you acknowledge that your contribution is voluntary, and you are solely responsible for confirming the legal, tax, and financial implications of your donation.
Mahaseva is a very virtuous and fruitful donation, which has been mentioned repeatedly in the Vedas and Puranas. When a person performs the highest acts like food, clothing and grains with devotion and selflessness, it is called Mahaseva. This donation not only destroys the sins of the donor, but also satisfies the ancestors, gods and sages and liberates him from the bondage of karma of many births!
Yes, once you book a service, you will receive a certificate immediately. You can view your certificate under the 'Services' page in the 'Your Bookings' section.
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